Redefining success in healthcare
Driven by a fundamental shift in the expectations of patients, the healthcare industry is finally evolving with dramatic energy. The leaders in the industry are already aggressively pushing innovation into the core of their business and service models, not to achieve incremental change, but to change fundamentally their way of thinking about the service they deliver.
At the same time doctors and medical organizations are developing the competencies to redefine value to their patients. They are thoughtfully assuming and managing risk and focusing on wellness and outcomes in order to remain viable. Value becomes understood as a measure of health and well-being. Organizations that respond are therefore establishing the characteristics for a more coordinated, efficient and a purposeful healthcare system to emerge. Some of the essential competencies that need to be prepared and implemented by the successful healthcare professionals and organizations are following:
Collaboration and partnering
How organizations engage with others is critical. Sharing ideas and information, engaging relationships with a ‘win-win’ mentality and a willingness to reconsider, redefine and reinvent their role. These skills are the basis of coordinated care delivery. But they also help extend one’s brand into new geographies, and a flexible business model, allows one to innovate, adapt and collaborate.
Many medical organizations will need to draw upon their heritage to assess and leverage their core values into new partnerships, new ventures and endeavors. Creating more patient-centric, coordinated and accountable care means all service providers must share risks and data, and they must conduct business with partners that cross traditional boundaries.
Coordination of processes, use of standard practices and collaboration among stakeholders can only be achieved if you can measure, monitor and analyze performance data and gain actionable clinical and business insight. Organizational innovators are already implementing smarter decision making by using health analytics to publish metrics at point of care, measuring performance and changing behavior to become more “intelligent”.
To improve care, healthcare stakeholders will need to coordinate, track and manage performance using new metrics: the health outcomes for the patient measured over a lifetime, and the value of the interventions across the care continuum. To do this requires volumes of reliable health and operational data. It also requires organizations to become exceedingly proficient in information management.
Personalization of health
Empowering patients means developing multi-channel approaches, convenient locations and varied settings to expand access to healthcare services. It means delivering longitudinal and preventative care versus episodic and transactional care. It also means using innovative technologies and data to personalize treatments and engage citizens in their own health management and disease prevention.
Regardless of the knowledge we may have of health, medicine and technology, if it doesn’t fit into the patient’s world, it will never be effective. Providers must understand the characteristics and needs of each individual beyond the condition and medical status to really understand the patient’s care needs and barriers, their service preferences, financial circumstances, habits and level of engagement. To empower patients is not simply making healthcare more accessible and patient-centric. It is to create extreme personalization: to understand the critical characteristics that inform the patient’s choices, actions and responses to their own.
Technology plays a critical role in enabling healthcare transformation. It improves operations, supports collaboration and lays the groundwork for data-driven decision making.The ability to capture, integrate and analyse data across different stakeholders, care settings and geography is essential, as is modernizing infrastructure to increase agility. New modalities, diagnostics and innovative medical devices, as well as the use of telemedicine and remote monitoring, add to technological enablement by increasing access and expertise.
Technology eliminates current borders of the business by overcoming barriers such as distance, knowledge or practice. It is a key enabler to transformation, and the healthcare industry must now utilize information technology for advantage, as so many other industries have, to innovate their businesses and to eliminate disparities.