Healthcare revolution – It’s already here
While the traditional principles of healthcare haven’t changed, we live in an exciting time of change caused by the technological revolution. We’ve experienced a global shift in how people connect, find, engage, and, most importantly, how people are influenced and how they in turn influence others. The healthcare industry has no choice but to transform from the traditional top-down model to one that exhibits open dialogue between patients, physicians, researchers, developers, payers, and regulators.
Though the transformation to smarter healthcare is mandatory, it is no small undertaking. No longer is the industry making incremental changes. There is dramatic energy to change, of a magnitude never seen before, forcing organisations to reconsider their business models, reorient their operations around the patient, and reimagine the future of healthcare.
Throughout the industry are forward-thinking organisations that are developing these and other new competencies and using them to reduce costs, increase access, and improve quality and outcomes. Such organisations are partnering with unfamiliar allies, focusing on customer service, and integrating information from across their ecosystems to inform decision making with data. These organisations are preparing for the uncertainty that comes with industry-wide transformation. They are positioning themselves for success, and are defining the future of healthcare.
Whether healthcare organisations plan to participate in these changes is no longer optional. In this age of transparency, value will be recognised, and the inability to deliver will be exposed more than ever. This is the most exciting time for the healthcare industry, and many organisations are embracing the opportunity. Doctors and medical organisations need to take advantage of new perspectives, new ways of working, and new solutions. Roles are changing, and more than ever, doctors and healthcare organisations need a partner to help them adapt.
Healthcare leaders need to start working with patients to co-create enduring value. Through digital marketing and communication, doctors now have the opportunity to engage the whole patient and marketplace system. Considered together, content, search engines, and social connections are force multipliers acting upon one other, resulting in more effective marketing.
For a medical organisation to be successful today, it must analyse how to capture, store, use, and share information. The ability to access the wealth of information available is no longer a luxury but a necessity, required to correlate cost and quality information, and to apply insight back into business processes that can inform action and change behaviour.
No doubt, for healthcare organisations to survive and thrive in this period of transformation, they will need to make hard, thoughtful, and informed decisions about every aspect of their operations and their business. Many medical organisations have already begun to develop new competencies to support strategic decision making, while also building the organisational agility that will be necessary to adapt to changing market conditions.